Wednesday, November 29 9:30 AM - 12:30 PM
Cosmetic and aesthetic dentistry has witnessed tremendous growth in recent years as dental services have become increasingly patient-focused. While today this trend is more pronounced in selected geographies, it is expected that these changes will be adopted globally as improving oral health of populations influences services expected from dental professionals. In response to the growing consumer demand for products that address social and emotional needs, manufacturers have developed modern formulations providing patients with key cosmetic/aesthetic benefits including the reduction of breath malodor, prevention and removal of extrinsic tooth stains, control of supragingival tartar and the provision of intrinsic tooth whitening. Importantly, these cosmetic benefits are integrated into a comprehensive oral care program including established and new technologies for the prevention of tooth decay and periodontal disease. The combined approach to provision of dental services complements growing understanding of the important relationships between oral health and whole body health and psychological and physical well being of patients. Advances in cosmetic oral care can provide dental professionals with important tools to help patients in the social and emotional impacts of oral health. These in turn can motivate patients to improved hygiene focus thereby assisting practitioners in providing oral health benefits.
This symposium will review recent advances in cosmetic oral care, concentrating on key patient desires for control of breath malodor, tartar control, removal and prevention of extrinsic tooth stains and tooth whitening.
Recent Advances in Tooth Whitening: The Safety and Efficacy of Modern Tooth Bleaches Including Over-the-Counter Systems
Robert W. Gerlach, DDS, MPH - Worldwide Clinical Investigations-Oral
The Procter & Gamble Company, Cincinnati, Ohio USA