TEST DRIVE - AT THE ANNUAL BRITISH DENTAL CONFERENCE AND EXHIBITION 2014

Posted 07/04/2014

TEST DRIVE - AT THE ANNUAL BRITISH DENTAL CONFERENCE AND EXHIBITION 2014

ORAL-B® UNVEILS ITS FIRST-EVER POWER BRUSH TRIAL PROGRAMME - TEST DRIVE - AT THE ANNUAL BRITISH DENTAL CONFERENCE AND EXHIBITION 2014


Oral-B, Worldwide Leader in Oral Care, Shares Its Latest Breakthroughs in Power Brushing Technology


MANCHESTER, UK – April 7, 2014 – For more than 60 years, Oral-B® has continued to create oral care solutions to help dental professionals provide great products for their patients’ oral health. This year, at the annual British Dental Conference and Exhibition, Oral-B is introducing to dental professionals three of its latest advancements at the largest UK dental conference. Firstly, there’s the new TEST DRIVE power brush trial programme, secondly there’s the SmartSeries™ electric toothbrush with Bluetooth 4.0 connectivity and last, but by no means least, is the CROSS ACTION® brush head.

During the conference, dental professionals can experience Oral-B’s new TEST DRIVE power brush trial programme. TEST DRIVE allows multiple users to experience Oral-B power and Oral-B toothpaste using a shared handle in a hygienic way. To accomplish this, Oral-B has designed and produced specialized handles and refills that feature a Triple-Protection-System:

  • A sealing insert within the specialized refill brush head works with the specialized handle to help prevent saliva from entering the handle;
  • A specially designed protective covering works in combination with the sealing system to help provide extra protection against soiling of the handle;
  • The cleaning and disinfection procedure, in line with international standards, ensures a hygienic next use.

“We understand that dental professionals want to recommend oral care products to their patients once they themselves have tested and approved them,” said Dr. Guy Goffin, Associate Director, Professional & Scientific Relations at Procter and Gamble. “Through TEST DRIVE, we have found an easy solution that adheres to professional hygiene standards allowing professionals to not only test the efficacy of Oral-B products themselves, but also providing patients the chance to experience them in practice. We hope this will foster more comprehensive recommendations.”

At the annual meeting, attendees will have the opportunity to experience brushing with an Oral-B power brush and test the PRO-EXPERT toothpaste, which leverages Oral-B’s unique Stabilized Stannous Fluoride technology and helps protect teeth and gums with eight benefits in one paste. The TEST DRIVE power brush trial programme will be available in-practice to a limited number of dental professionals for patient trials from July 2014.


Furthermore, at this year’s meeting, Oral-B is showcasing the new CROSS ACTION brush head – its most advanced power brush head to date that has perfectly angled bristles for a superior clean. Oral-B is also unveiling its new SmartSeries electric toothbrush – the world’s first interactive electric toothbrush with Bluetooth 4.0 connectivity. The new toothbrush connects to the Oral-B App to provide real-time guidance while brushing – recording brushing activity as data – which patients can then share with their dental professional, helping to create a smarter and more personalized brushing routine.


“Oral-B is always trying to find new solutions to help meet patients’ current needs,” said Stephen Hancocks, dentist, editor and writer. “Through the introduction of the new CROSS ACTION brush head, along with the
world’s first available interactive toothbrush, oral care routines can become more specialized, allowing for better compliance in between dental visits.”

The CROSS ACTION brush head will be available as of July 2014 in the UK, and the SmartSeries electric toothbrush with Bluetooth 4.0 connectivity will be sold at limited retailers in the UK beginning May 2014.


To learn more about these latest innovations from Oral-B, please visit Stand C6 at the British Dental Conference and Exhibition, in the Central Hall or please get in touch with your local Oral-B representative.


About Oral-B
Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Media Contacts:
Dr. Guy Goffin, P&G

goffin.g@pg.com

Michelle Hurd, AB Communications PR Ltd

michelle@ab-communications.com



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